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  • Oct 8th 2013
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    Weet-Bix is a high-fibre breakfast biscuit manufactured in Australia and New Zealand by the Sanitarium Health Food Company, and in South Africa by Bokomo. The name is probably a contraction of wheatabix and as such the plural for "Weet-Bix" is generally "Weet-Bix". A closely related product is Weetabix, manufactured in England by Weetabix Limited of Kettering, Northamptonshire. In South Africa Weet-Bix is manufactured by Bolandse Kooperatiewe Molenaars (Bokomo) in Malmesbury. Sanitarium's breakfast cereal, wheat biscuits, originated in the 1890s in a product made of wheat flakes called Granose, invented by the Kellogg brothers, who went on to invent Corn Flakes. In the 1920s a company called Grain Products created a new sweetened biscuit by the name of Weet-Bix. In 1928, Sanitarium acquired Grain Products, which like Sanitarium had ties with the Seventh-day Adventist Church and made Weet-Bix a Sanitarium product. Weet-Bix, the cereal, was developed by Bennison Osborne in New South Wales, Australia in the mid 1920s. Benn set out to make a product more palatable than "Granose." He tried his new product on his nieces and nephews until he had it perfected, and in 1928 registered the
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