Luv Ka The End (English: The End of Luv) is a 2011 Hindi film directed by Bumpy, starring Shraddha Kapoor and Taaha Shah in the lead roles. The film was the first production of Y-Films, a subsidiary of Yash Raj Films and released to mostly negative reviews on May 6, 2011. The film is also loosely based on 2009 American film Wild Cherry. This movie was inspired by 2006 hollywood movie John Tucker Must Die.
Rhea (Shraddha Kapoor) has just done her JC (Junior College) and she already fancies herself marrying her charming, rich boyfriend Luv Nanda (Taaha Shah) who in turn, fancies winning this contest called BBC (Billionaire Boys Club), which is a rage amongst billionaire boys. It is seen that the boys upload videos of themselves with girls, while making out and stuff, on the website, and the more you do so more you get the points. Luv Nanda was going to become the highest scorer that year. This was shown to Rhea by the brother of a friend of Rhea.
The only way for Luv to win this contest was to get Rhea into bed with him on her 18th birthday eve as, this would've provided him another 1,000 points, which would've propelled his profile to untouchable heights for that year. She goes