The Care Bears Movie is a 1985 Canadian animated feature film, produced by the Toronto animation studio Nelvana. One of the first films to be based directly on a toy line, it was the first to feature the Care Bears characters, and also marked the first ever appearance of the Care Bear Cousins in the media franchise. The second animated feature from Nelvana (after the unsuccessful Rock & Rule), it was financed by three U.S. companies: American Greetings Corporation (AGC), the owners of the Care Bears franchise; General Mills, the toys' distributor; and television syndicator LBS Communications. In the film, a middle-aged couple at an orphanage tells some orphans a story about the Care Bears, who live in a cloud-filled land called Care-a-lot. Travelling across Earth, the Bears help two lonely children named Kim and Jason find new parents, as well as a young magician's apprentice named Nicholas who is influenced and corrupted by an evil spirit. Deep within a place called the Forest of Feelings, Kim, Jason and their friends are soon introduced to another group of creatures, the Care Bear Cousins.
Development of a feature film based on the Care Bears had been underway as early as 1981,