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  • Nov 27th 2012
  • 188 views
  • 25 votes
  • 25 voters
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    1

    Cost per Lead

    • Networks that offer this pricing model: ClixGalore
    Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer. In a CPM (Cost-per-Thousand) pricing model, advertisers are forced to pay for wasted impressions. CPC (Cost-per-Click) pricing models, commonly found on search engines, compel advertisers to pay for clicks from people that might never sign up on the advertiser landing page. In complete contrast, advertisers can pay only for qualified sign-ups using CPL pricing models. CPL pricing models are at the pinnacle of the online advertising ROI hierarchy. CPL advertising enables advertisers to generate guaranteed returns on their online advertising dollars, which is especially useful in a tough economy. It's no surprise that CPL advertising has shown explosive growth in recent times - in fact, IDC projects CPL advertising to be the fastest growing segment of online advertising. CPL advertising is also commonly called online lead generation. There are two types of leads that advertisers can buy in the lead generation market: sales leads and marketing leads. Sales leads are generated on the basis of demographic criteria
    8.00
    5 votes
    2
    7.75
    4 votes
    3

    Pay Per Post

    • Networks that offer this pricing model: Smorty
    Pay per post is an online advertising vehicle used on blogs, websites and advertising networks. An advertiser, wishing to promote their website, product, service or company may use the pay per post model to ensure that blog authors mention the intended target of the campaign. The blog author is offered the incentive of monetary payment in exchange for their distribution of a message, sometimes requiring a link to the advertisers¬タル website or providing other contact information. The pay per post model is often used in search engine optimization (SEO), in order to secure incoming links for a specific site from other, related sites. There is an ethical debate over the concept, which includes the disclosure of such payments by the blog author.
    7.33
    3 votes
    4

    Pay Per Lead

    Pay Per Lead is an online marketing model. It is a variant of the CPA (Cost Per Action) model where the advertiser pays the publisher/website only and in proportion to the number of actions committed by the readers or visitors to the website. In case of Pay per Lead or Cost per Lead, the publisher or website owner is paid on the basis of the number of 'leads' or prospective customer details generated by the ad. Leads are usually collected by having the reader or the visitor fill out a form giving some basic information, including some contact details such as email addresses or phone numbers. CPL belongs to the larger family of CPA, which is different from Cost Per Impression where advertisers have to pay every time their ad is displayed, irrespective of whether the display created any action on the part of reader or visitor to the website or not.
    6.67
    3 votes
    5
    9.00
    2 votes
    6

    Pay per play

    Pay per play (PPP), also known as Cash per play (CPP), is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page. In radio advertising, the term "pay per play" can also refer to a relationship between advertisers and audio ad producers. Mixberry Media launched a form of PPP allowing audio enabled web sites and mobile applications to request targeted audio ads in real time. This allows advertisers to control where their ads are heard in addition to giving the publishers full control of their user experience.. This method takes advantage of "dead space" or loading time, serving audio ads while the user is waiting for audio output, gaining their focused attention.
    9.00
    2 votes
    7

    Cost Per Action

    • Networks that offer this pricing model: ValueClick
    Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser. Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is most often referred to as "per inquiry." The CPA can be determined by different factors, depending where the online advertising inventory is being purchased. CPA is sometimes referred to as "Cost Per Acquisition", which has to do with the fact that most CPA offers by advertisers are about acquiring something (typically new customers by making sales). Using the term "Cost Per Acquisition" instead of "Cost Per Action" is not incorrect in such cases, as not all "Cost Per Action" offers can be referred to as "Cost Per Acquisition". Cost Per
    8.50
    2 votes
    8

    Cost Per Mille

    • Networks that offer this pricing model: Federated Media Publishing
    Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. This traditional form of measuring advertising cost can also be used in tandem with performance based models such as percentage of sale, or cost per acquisition (CPA). An example of computing the CPM: Effective cost per mille (eCPM) is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA, CPC, or CPT basis. In other words, the eCPM tells the publisher what they would have received if they sold the advertising inventory on a CPM basis (instead of a CPA, CPC, or CPT basis). This information can be used to compare revenue across channels that may have widely varying traffic - by figuring the earnings per
    7.00
    2 votes
    9

    Pay per click

    • Networks that offer this pricing model: ABCSearch
    Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and
    5.00
    1 votes
    10

    Cost per click

    • Networks that offer this pricing model: AdSense
    Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
    4.00
    1 votes
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