Tony the Tiger

Ranked #2 on the list Best Breakfast Cereal Box Feature of All Time

7.00
Based on 3 votes

About Tony the Tiger

  • Featured on: Frosted Flakes Phelps

Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power. Since his debut in 1951, the character has spanned several generations and become a breakfast cereal icon. In 1951, Eugene Kolkey, an accomplished graphic artist and Art Director for Leo Burnett, sketched a character for a contest to become the official mascot of a then brand-new breakfast cereal. Kolkey designed a tiger named Tony (named after an ad man at Leo Burnett - Raymond Anthony Wells - see obiturary 2002 Chicago Tribune) and selected Martin Provensen for the finished artwork. Tony competed against three other potential mascots for the public's affection: Katy the Kangaroo (originated by Robert Dulaney in the early sixties), Elmo the Elephant, and Newt the Gnu. Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr. Tony the Tiger would eventually become a cereal icon. A recognizable and distinct voice was needed for the Tony the

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