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About Pleo

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  • Website owner: UGOBE
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Pleo is an animatronic pet dinosaur toy designed to emulate the appearance and (imagined) behavior of a week-old baby Camarasaurus. It was designed by Caleb Chung, the co-creator of the Furby, Chung's company Ugobe sold Pleo and was manufactured by Jetta. Chung selected this species of dinosaur because its body shape, stocky head, and relatively large cranium made it ideal for concealing the sensors and motors needed for lifelike animation. According to Ugobe, each Pleo would "learn" from its experiences and environment through a sophisticated artificial intelligence and develop an individual personality. Pleo was unveiled on February 7, 2006 at the DEMO Conference in Scottsdale, Arizona and was expected to come on the Indian and American markets around Fall 2007. Pleo shipments started on December 5, 2007. In April 2009, Ugobe laid off all of its employees and filed for bankruptcy. On June 8, 2009 Jetta (the original Pleo manufacturer) announced it is re-launching Pleo and are continuing the line including accessories such as the vital battery and battery charger components. Pleo is now owned by Innvo Labs Corporations (a division of Jetta). Pleo was engineered by a group of

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