Lore Sjöberg

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About Lore Sjöberg

  • Blog: Table of Malcontents

Lore Christian Fitzgerald Sjöberg (born June 27, 1970, under the surname "Shoberg") is an internet humorist, co-founder of the Brunching Shuttlecocks humor website and author of The Book of Ratings. (His father, nicknamed Lore and also born a Shoberg, but now legally Lore Coyote Orion, is a writer, illustrator and musician.) He first entered the public eye as one of the Brunching Shuttlecocks in 1997 along with David Neilsen (the Self-Made Critic) and a number of other, minor contributors. This online humor magazine picked up a considerable following during its run, but was, ultimately, terminated after a long period without updates in May 2003. The Brunching Shuttlecocks gained notoriety when Newsweek magazine mentioned the Alanis Morissette Lyric Generator. Lore's largest contribution to Brunching was "Ratings", in which he would give a short commentary and a letter grade to a handful of items in a particular category, such as "breakfast cereals" or "Scooby-Doo characters". In 2002, Sjöberg published a collection of these ratings (as well as a few quizzes from Brunching Shuttlecocks) as The Book of Ratings. Sjöberg then moved on to start a number of other projects, under the

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