29West

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About 29West

  • Blog: Low Latency Trading

29West Inc., now a business unit of Informatica (INFA), is a computer networking software company based in the Chicago area (USA) specializing in Message Oriented Middleware (MOM). 29West has offices in the Chicago area, New York City, London, and Tokyo. The company's major competitors are TIBCO Software, Tervela, Solace Systems and more recently IBM (with their WebSphere MQ Low Latency Messaging product). 29West was acquired by Informatica on Mar. 22, 2010, which continues to develop and sell its products under the umbrella name "Ultra Messaging". 29West's primary customers are banks, trading firms, and exchanges. Shortly after Talarian Corporation merged with TIBCO Software in April 2002, Mark Mahowald (COO of Talarian) founded 29West, Inc. In mid 2003, 29West began to focus on the market for high speed messaging and approached a number of firms with the goal of creating a new MOM product. In early 2004, Todd Montgomery joined 29West as the senior architect. Todd had earlier helped define and implement the PGM protocol. One early 29West customer was Wombat Financial Software (now NYSE Technologies). In June 2004, 29West announced Wombat as its first messaging customer, and in

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